Shug 

Shug is an artist/songwriter/producer based in Seattle, Washington. He originally discovered his passion for music in middle school, incorporating hip-hop and R&B into class projects for teachers that allowed it.

 

Since then, Shug has been learning music production, pushing limits with his writing and recording everything from his home studio. His current sound can be described as melodic rap, defined by catchy melodies and deep lyricism. But his most defining attribute is his ability to articulate his authentic self. 

 

His mixtape from last year, I Don't Need You is a journey of overcoming heartbreak and taking control of his life. Each track explores different aspects of love, loss, grief, denial, and self-assurance. His favorite track, Deep End, emphasizes self-empowerment, growth during times of loss, and gratitude towards blessings.

 

Progress focuses on personal growth and self-improvement, which are big themes on his upcoming album SMILE (through the pain), a project of his most heartfelt songs that he has cultivated over the last 3 years.

​

"SMILE (through the pain)" by Shug is a testament to the power of musical storytelling, weaving together soul, rhythm, and raw emotion. The album's landscape shifts from the introspective valleys of “Progress” and "My Life" to the empowering peaks of “Be The Best” and "Unstoppable," creating a dynamic listening experience. Shug's lyrics dance between heartache and hope, most evident in the contrast between "Lover Boy" and "Sweet Shuga." The album's production shines, particularly in the infectious energy of "Collard Greens" and "Look in My Eyes." "Smile" is more than music; it's a mirror reflecting the human experience, inviting listeners to see themselves in its soulful reflections.

 

SMILE (through the pain) OUT NOW

 

shughzy.com